Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05181_Field_OMJE T8.txt

Text File | 1996-04-10 | 697b | 14 lines

revolution or new religion. But instead, I think what
was going on was that some of McLuhan’s insights
had in fact been absorbed by those members of
the television generation. At the same time, the
kinds of metaphors that he came up with, such as
the obvious ones—the “global village,” “the
medium is the message”—those metaphors never
went away. Despite the excommunication of
McLuhan by the academy, those metaphors
continued to circulate. There weren’t other
metaphors like that that came along to displace or
replace them with others that seemed more
coherent or more academically acceptable. That
did not happen. There was, to put it the way I think